Scientific Experiences in Business and Entrepreneurship

Seasonal Water-Flow Risk and Business Sustainability in a Small-Scale Hydropower Enterprise: Evidence from Central Java, Indonesia
Muji Setiyo, R. Wulandana
[V127.11.1-13] [PDF]

Does Celebrity Power Drive Adidas Shoe Purchase Decisions? The Roles of Brand Ambassador, Brand Awareness, Advertising Exposure, Brand Image, Trust, and Purchase Intention
Dhea Naraditia, Diesyana Ajeng Pramesti, Amizatulhawa binti Mat Sani
[V127.12.1-12] [PDF]

Selling the View: A Business Report on Senja Pagi Cafe and Its Nature-Experience-Based Differentiation Strategy
Ening Widihastuti
[V127.13.1-11] [PDF]

Building Identity and Loyalty in the Coffee Business: From Product to Community
Arum Purbandari
[V127.14.1-9] [PDF]

Turning Waste into Value: Circular Economy and Digitalization Strategies in the Office Furniture Business
Rizal Arif Windriatmoko
[V127.15.1-10] [PDF]